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Fuchs won an iF DESIGN AWARD 2017

Bad Schoenborn – Fuchs was a winner of this year’s iF DESIGN AWARD, a world-renowned design prize.

The winning product, MHL390 F with the new Fuchs® cabin, won in the product category. Each year, Germany’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD.

MHL390 F with the new cabin won over the 58-member jury, made up of independent experts from all over the world, with its unique sliding door, skylight and downward-facing windshield. The competition was intense: over 5,500 entries were submitted from 59 countries in hopes of receiving the seal of quality.

The design motif of the Fox Cab is the mammal from which it takes its name. The silhouette of the fox's head is reflected subtly in the stylistic idioms. This design produces an unmistakable branding effect. The aim is not only brand recognition, but also to make a connection with the machine operator: repeating, familiar elements elevate the emotional bond to the product. The Fox Cab has been specially designed for handling machines and did not have to be subjected to any compromises as a result. This provides the user with great benefits in terms of ergonomics.

To see video about new Fuchs® cabin please visit the youtube website.

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